Before its Broadway transfer, Stereophonic by David Adjmi (with songs by Will Butler from Arcade Fire) premiered at Playwrights Horizons in 2023. The show focuses on an up-and-coming rock band and their struggles in attempting to make a hit record.
Social media assets created for the show gave Playwrights Horizons its highest performing content to date, with the show completely selling out its twice-extended run and transferring to Broadway the following year.